Winter 2024 is here, and with it comes a wave of exciting makeup trends that will transform your beauty routine.
As the cold weather settles in, makeup trends evolve, offering us fresh ways to express ourselves through bold colors, glowing skin, and fun new textures. Whether you’re into bold statement looks or subtle, glowing skin, this winter’s trends have something for everyone.
In this guide, we’ll take you through the best makeup trends for winter 2024, with tips, product recommendations, and step by step guides to help you rock each trend with confidence.
Dewy, Hydrated Skin: The Glow Up You Need
When winter comes around, we often find our skin becoming dry, dull, and lackluster. But in 2024, the dewy, hydrated skin look is not just a trend; it’s a must have for anyone looking to stay radiant during the cold months.
Gone are the days of matte foundations and overly powdered faces. The focus is now on healthy, glowing skin that looks fresh and nourished.
Why It Works
Winter’s chill can leave your skin feeling parched and dehydrated, so this trend offers a solution to counteract that dryness.
A dewy base enhances your complexion, making your skin look plump and healthy while adding a natural glow. This winter, it’s all about achieving that lit from within look without looking greasy.
Key Products for a Dewy Look:
- Hydrating Primers: Look for primers that add moisture to your skin, such as the Smashbox Photo Finish Primerizer or the Fenty Beauty Pro Filt’r Instant Retouch Primer.
- Dewy Foundations: Foundations with a luminous finish, like Giorgio Armani Luminous Silk Foundation or Charlotte Tilbury Airbrush Flawless Foundation, can help create a glowy complexion.
- Setting Sprays: Use setting sprays like the MAC Prep + Prime Fix+ or Urban Decay All Nighter Ultra Glow to lock in your makeup while keeping that radiant finish.
How to Achieve the Dewy Skin Look:
- Start with a nourishing moisturizer to hydrate your skin.
- Apply a hydrating primer to create a smooth base.
- Opt for a dewy foundation or BB cream and blend well.
- Highlight the high points of your face cheekbones, brow bone, and nose with a liquid highlighter or a subtle powder highlight.
- Finish with a dewy setting spray to ensure your makeup stays intact without losing that glow.
Bold Berry Lips: A Winter Essential
Winter is the perfect time to embrace bold berry lips. Deep reds, purples, and wine shades will dominate the season, making them the perfect statement piece to complement your winter wardrobe.
Bold berry lips exude sophistication and warmth, making them an essential makeup trend for 2024.
Why It Works
Berry lip shades are not only trendy but also flattering on a variety of skin tones. They add warmth to the colder months, bringing life to your complexion.
Whether you’re heading to a holiday party or enjoying a cozy night in, these shades will make you feel festive and chic.
Key Products:
- MAC Retro Matte Lipstick in “Ruby Woo” A classic red with a deep, velvety finish.
- Fenty Beauty Stunna Lip Paint in “Uncensored” A universal red that works beautifully on any skin tone.
- NARS Power Matte Lip Pigment in “Star Woman” A rich, bold red with long lasting wear.
How to Rock the Trend:
- Keep the rest of your makeup minimal when wearing bold lips. A simple, natural eye makeup look will allow the lips to take center stage.
- For an effortless look, choose a matte finish for your berry lipstick. If you prefer more shine, go for a glossy finish.
- If you’re worried about lipsticks feathering, use a lip liner to define the edges before applying your lipstick.
Graphic Eyeliner: The Edgy Winter Look
If you’ve been craving something bold and edgy, graphic eyeliner is the trend for you. In winter 2024, eye makeup gets a cool twist with sharp, geometric lines and graphic designs.
This trend is perfect for those who want to add a dramatic flair to their look without relying on complicated eyeshadow techniques.
Why It Works
Graphic eyeliner is a fun way to experiment with shapes and colors. You can create anything from bold winged lines to more abstract designs that will surely turn heads.
This winter, graphic eyeliner allows for creativity and personalization, whether you want something sharp and classic or more avant garde.
Key Products:
- Kat Von D Tattoo Liner Known for its precision and long lasting formula, this liner is perfect for creating clean lines.
- Stila Stay All Day Waterproof Liquid Eye Liner A fantastic option for creating bold lines that stay put all day.
- Urban Decay 24/7 Glide On Eye Pencil For experimenting with colorful graphic eyeliner looks.
How to Achieve the Look:
- Start with a clean eye. Apply a primer to ensure the liner stays put all day.
- Create bold, geometric shapes on the eyelid. You can go for a simple wing, or add angled lines to the crease.
- Don’t be afraid to mix up colors. Try a neon green or electric blue for an unexpected twist.
- Finish with a coat of mascara to add volume to your lashes.
Frosty Eye Shadows: Winter Magic for Your Eyes
This winter, let your eyes sparkle with frosty, metallic shadows that mimic the beauty of snowflakes and icicles.
Think silvery tones, icy blues, and shimmering purples to capture the essence of winter’s cool, crisp air.
Why It Works
Frosty eye shadows offer an ethereal, almost magical quality to your makeup look. The metallic finishes catch the light, making your eyes appear more vibrant and attention grabbing This trend is perfect for holiday parties or any special winter event where you want to shine.
Key Products:
- Huda Beauty Mercury Retrograde Palette A mix of frosty and metallic shades perfect for creating a shimmering eye look.
- Urban Decay Moondust Eyeshadow This glittery, metallic eyeshadow delivers a frosty finish.
- Fenty Beauty Snap Shadows in “1 True Neutrals” A great compact option for frosty eye shadows on the go.
How to Rock the Trend:
- Apply a frosty shimmer to the center of your eyelids for a pop of light.
- For a more dramatic look, use metallic shades across the entire lid and finish with a winged eyeliner.
- Don’t shy away from experimenting with icy tones in the inner corner of your eyes to brighten your gaze.
Soft Smokey Eyes: A Winter Favorite
The smokey eye is always in style, but this winter, the trend is moving toward softer, more blended looks. Think less harsh black shadows and more muted, smoky hues like browns, taupes, and deep plums.
Why It Works
Soft smokey eyes are universally flattering and versatile. You can wear this look both during the day and night, making it ideal for both casual and formal winter events. The key is to blend well, creating a natural gradient that’s sultry yet sophisticated.
Key Products:
- Urban Decay Naked Reloaded Palette A go to for soft, neutral tones perfect for creating a subtle smokey eye.
- Maybelline The Nudes Palette A drugstore favorite for creating easy smokey eyes with a variety of matte and shimmer shades.
- Charlotte Tilbury Eyeshadow Quad Known for their easy to blend formulas and flattering tones.
How to Achieve the Look:
- Start with a matte neutral shade all over your lid.
- Apply a deeper shade along the crease and outer corners to create depth.
- Smudge a liner along your lower lash line for a softer, more sultry finish.
- Blend everything well for a smooth, seamless effect.
Monochromatic Makeup Looks: Effortless and Chic
Monochromatic makeup trends for winter is one of the easiest trends to pull off this winter. It’s all about using the same shade across your eyes, lips, and cheeks, creating a harmonious and balanced look.
Why It Works
Monochromatic looks are elegant and simple, making them ideal for everyday wear. This trend eliminates the need for color matching between your makeup products, creating a more cohesive and polished appearance.
Key Products:
- Glossier Cloud Paint A blush that can also be used on lips and eyes for a fresh, natural look.
- Fenty Beauty Match Stix Multi use cream sticks that work for eyes, lips, and cheeks.
- NARS Velvet Lip Glide For a smooth, versatile lip color that can match your eyeshadow.
How to Rock the Trend:
- Choose a single color that flatters your skin tone, such as a soft pink or warm peach.
- Apply the color to your eyes, lips, and cheeks for a flawless, monochromatic appearance.
- Stick to similar tones for an understated look, or choose a bolder shade for a statement vibe.
Natural Looking Brows: Fuller, Defined, and Natural
In winter 2024, the trend is to embrace natural, fuller brows. Gone are the days of harsh, overdrawn brows; this season is all about embracing the natural shape and fullness of your brows, while giving them definition.
Why It Works
Fuller, natural brows frame your face beautifully, creating a youthful and fresh look. This trend is easy to pull off and works for all occasions, from casual outings to more formal events.
Key Products:
- Benefit Brow Gel A tinted gel that shapes and fills in brows for a natural look.
- Anastasia Beverly Hills Brow Wiz A fine tipped pencil that allows for precise application.
- Maybelline Tattoo Brow A drugstore option that helps to create fuller, natural brows.
How to Achieve the Look:
- Brush through your brows with a spoolie to lift the hairs.
- Fill in any sparse areas with a brow pencil or gel.
- Set everything with a clear or tinted brow gel to keep them in place.
Conclusion: Winter 2024 Makeup Trends You’ll Love
Winter 2024 brings a mix of bold and subtle makeup trends that will allow you to experiment with different looks. From glowing skin to graphic eyeliner and berry lips, these trends offer something for every beauty lover.
Don’t hesitate to try out these trends and have fun with your winter makeup. Whether you prefer soft, glowing skin or bold, daring eyes, 2024’s makeup trends are all about creativity and self expression.
FAQs
- What is the best makeup for dry skin in winter?
- Hydrating foundations and dewy highlighters are ideal. Opt for creamy formulas to avoid looking cakey.
- How can I keep my makeup from fading in winter?
- Use long wear primers and setting sprays to lock everything in place.
- Can I rock a bold lip in winter?
- Absolutely! Berry and red shades are perfect for a statement lip during the colder months.
- What is the best eyeliner trend for winter 2024?
- Graphic eyeliner with bold, geometric shapes is trending, offering a fun twist on classic looks.
- How do I achieve dewy skin in winter?
- Use a hydrating primer, dewy foundation, and finish with a setting spray to keep your glow intact all day.